The Secret to Creating Magnetic Messaging

Have you ever wondered how you can stand out amidst thousands of other coaches, healers, and service providers?

While you might feel like one in a sea of millions, there is only one you, and you are the answer to someone's prayer.

That is why it is so important to master your messaging so it attracts and calls in your ideal clients.

Start with who

First you must clearly define who you are talking to.

You cannot just talk to women or entrepreneurs. You have to get more specific.

For example, you could speak to brand new moms, or women in menopause. Or maybe you work with high performance athletes who eat a plant based diet.

Do you see how specific those are?

Then name the result

Once you are laser focused on who you help, you can articulate the result you help them achieve.

An easy formula to use is:

I help [specific person] be, do, or have [XYZ result].

When you can say who you help and what you help them achieve in 10 words or less, your messaging becomes magnetic.

Here are a few examples:

• I help new moms fit in their skinny jeans again
• I help female coaches sell out even their most expensive offer

Leave out the how

Notice that your one liner does not include how you help them. Do not jump ahead of the game yet.

Your one liner is meant to be specific so your ideal clients know you are speaking to them and know what result you can help them achieve.

The second job of your messaging is to make them curious. That is why you do not share the how right away.

Use specificity to hook them with curiosity so they want to continue the conversation with you.

That is how your messaging stands out and magnetizes your ideal clients.

Inside the Cohere 60-Day Launch Accelerator we go much deeper into magnetic messaging and how to position your offer to sell.