Have you ever wondered how you can stand out amidst thousands of other coaches, healers, and service providers?
While you might feel like one in a sea of millions, there’s only one you – and you are the answer to someone’s prayer.
Which is why it’s so important to master your messaging so it attracts & calls in your ideal clients.
In order to do this, you must first clearly define who you’re talking to.
You can’t just talk to “women” or “entrepreneurs” – you must get more specific.
For example, you could speak to brand new moms or women in menopause. Or maybe you work with high performance athletes who eat a plant-based diet.
Do you see how specific those are?
And once you get laser-focused on WHO you help, then you can articulate the RESULT you can help them achieve.
An easy formula to use is: “I help [specific person] be/do/have [XYZ result].
When you can say who you help and what you can help them achieve in 10 words or less, your messaging becomes magnetic.
Here are a few examples:
- I help new moms fit in their skinny jeans again.
- I help female coaches sell out even their most expensive offer.
Don’t jump ahead of the game (yet).
Your one-liner is meant to be specific so your ideal clients know you’re speaking to them and know what result you can help them achieve.
And the second job of your messaging is to get them curious.
This is why you don’t want to share the “how” right away.
Use specificity to hook them with curiosity so they want to continue the conversation with you.
This is how your messaging stands out and magnetizes your ideal clients.
Inside the Cohere 60-Day Launch Accelerator we dive way deeper into magnetic messaging and how you position your offer to sell.If you’re ready to have the systems in place in your business as well as an 8-week immersive program for online business owners to help you launch & scale…